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You see it more and more often: a book as a tiny sacrifice. In other words, an accessible entry-level product to get people into your funnel. The first step is often collecting data, for example to expand your mailing list.

With regard to price perception, I just wrote that a cheap book is taken less seriously than a more expensive book. Nevertheless, the funnel book is extremely popular. The reason is very simple: a book for a few VP IT Email List euros is bought much sooner than, for

VP of IT Email Lists

The chance that someone will also say yes to your follow-up offer after a yes to your book is real, and in any case a lot higher than a yes to an advertisement with your most expensive product or service. But why on earth would you have a book printed? Wouldn’t it be better to use a free e-book? The short answer is no. The market is completely saturated with free e-books. You have certainly experienced that the quality of a free e-book is not always high. Sometimes there is a big pill on the images on social media and then it turns out to be a crappy PDF of 6 A4 pages with information that makes you think: ‘My grandmother remembers this’. The tendency to give us an email address in exchange for a free e-book is therefore diminishing.

Have your book print

There is just something magical about a book, regardless of the price. Something in print is true, and someone who has a book to his name is consider an expert. You don’t just throw a book with the old paper. It’s valuable.


Make sure you are always honest about the price. Free should really be free. You may only use the word free or free of charge if you only charge the ‘unavoidable costs’ for collecting or sending the book.

Now that


you know how you can earn money with your book, I wonder if you will start writing your book immediately after reading this article? I’ve also dream of having my own book, but I’m a bit disappoint with everything that comes with it when I read ‘Het Bestsellerboek’ by Meindersma and De Wit like this. I believe that in the Netherlands we should see the business book primarily as a smart marketing tool. That’s fine, but then I’d rather write articles on Frankwatching…

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