Every business aspires to stay ahead Bahrain Phone Number of its competitors by standing out in a crowded field and gaining recognition within the market. Whether you’re the CEO of a large enterprise, a small business owner, an author, or a marketing director, understanding the impact of SEO brand marketing matters. After all, it enables businesses to improve their online presence and user experience to maximise their potential.
SEO brand marketing enables businesses Bahrain Phone Number to supercharge their brand awareness and target the right audience by presenting the right solutions at the appropriate time and place. Below, we will explore how SEO can help your business build a strong brand identity.
Building A Brand with SEO:
Optimising targeted areas of your website for search engines can help boost your ranking, enhance brand recognition online, attract more traffic to your website, and convert visitors into leads and potential engaged consumers. These work together to boost your marketing campaigns and build your brand online.
1- Increase Organic Search Traffic
The first and the most important step in your digital Brand Marketing strategy is to lay solid foundations for SEO through completing keyword research. You’ll want to complete this before writing and publishing any content on your website. Our free-to-download Keyword Research – Detailed Step Guide can walk you through this task.
Optimising content with appropriate keywords is an important aspect of any SEO strategy. It also goes hand-in-hand with your brand strategy as the words and search terms you decide to target will determine what people associate with your brand. Identifying relevant search terms and long-tail keywords will help you rank for what your audience is asking search engines.
Don’t forget to utilise branded search terms. Branded search terms are queries that include the name of your brand or business. Customers using branded keywords are far more likely to purchase your product/service as they are already familiar with your brand name. Also, follow all the On-Page SEO guidelines for the best possible results. Optimising On-Page elements with target keywords can help your increase your brand recognition and visibility. Some of the most important On-Page SEO elements include:
- Page Title
- Headings and Sub-headings
- Meta Description
- Body Paragraphs
- Image Alt Text and File Names
- Internal links
- Alternative content formats such as video and infographics
Learn more about each of these in The Ultimate Guide to On-Page SEO on the Pure SEO blog.
2- Utilise Local SEO
Local SEO is a very effective tactic for small business owners who aim to raise brand awareness in their area. Localise your content by focusing on the search intent and search queries of people nearby to increase your reach in local searches. Here are a few ways that can help you boost your brand marketing using local SEO:
- Create and optimise a Google Business Profile (formerly known as Google My Business) account and regularly add new images and content
- Add your business to local business directories
- Build content covering trending local topics and events
- Include location-specific keywords and content to your website
For more information on local SEO, you can read our detailed Local SEO guide.
3- Integrate Other Channels with SEO
Today’s digital marketing landscape can make it challenging to grow your presence within the market. While organic traffic is undoubtedly a vital aspect of business success, it is not the only factor. Some extra effort will be necessary to integrate your SEO with other marketing channels, such as social media platforms.
Social media and SEO can work in synergy with efforts to expand your audience reach and brand awareness. It is not enough to post a piece of content and forget about it. Build a community on your social channel to engage with your target audience.