How to Write Subheadings Ivory Coast Phone Number that Hook (and Re-hook) Your Readers

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RADD refers to a purely made-up syndrome called Reader Attention Deficit Disorder, and almost every adult I know suffers from it.

The symptoms of RADD are:

  • Inability to read one page Ivory Coast Phone Number of a book or magazine without the urge to “look something up real quick” on a digital device
  • Extreme fidgeting whenever several pages of text must be read in one sitting
  • Aversion to fully reading and absorbing any content longer than 500 words

RADD is a result, I believe, of the excessive time we spend reading on screens and devices. Even though RADD is a made-up syndrome, the struggle to read better online is real.

As content creators, we can help make online reading easier with smart headline writing. And one of the most powerful tools of our trade is the humble subheading.

Why learn how to write subheadings?

In the grand scheme of your piece of content, a single subhead might not seem very important. After all, it represents a tiny percentage of your overall word count.

But I like to think of subheadings as signposts.

When you’re on a long road trip, it’s comforting to see signs along the way that confirm you’re driving in the right direction.

Subheads do this for your reader. They draw them down the page and through your content, letting them know they’re moving toward a conclusion.

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3 pro tips to write subheadings that work

If you’re not currently learning how to write subheadings for your content, it’s time to start adding these signposts that help make your text easier to read.

Starting with subheads will also help you write articles faster, and you’ll get big results from little lines of text.

There’s more — subheads actually have three jobs to do at the same time. Read on to learn how to write subheadings that work for you.

1. Subheadings invite skimmers to read your content

Readers suffering from RADD appreciate well-crafted subheads because they help them decide whether they should commit their precious attention to reading your information.

To get distracted online skimmers to engage, write subheads that shamelessly promote your piece of content.

For example, let’s say you need to write subheadings for an article about how to design a perennial garden.

Instead of this subhead:

There are thousands of perennial plants available today

Write this subhead:

How to save money and choose the right perennials for your garden plot

And instead of this subhead:

Available colors for perennial flowers

Write this subhead:

3 tips to easily pick the perfect perennial color scheme

In the examples above, the second subheads promote the content better because they explain how the reader will benefit from consuming it.

If the distracted skimmer is about to start a perennial garden and she’s looking for help, these subheads will convince her that this marketing story will deliver the information she needs right now.

2. Subheadings that “sell” each section keep readers engaged

Congratulations: you’ve hooked a reader on your piece of content.

Now use compelling subheads to further build a relationship and “re-hook” them all the way down the page.

It’s no wonder readers feel distracted while reading online. Between links that invite them to click away and read something else, to ads, notifications, and invitations to check out another part of a website, readers have to force themselves to stay on track all of the way down the page and through your content.

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