What it is how to use it and how to convert colors to Pantone

Seen from the outside, working with colors may seem like a simple task. All you have to do is have a color palette at hand, choose colors according to your needs and/or tastes, and little else. But when we start to scratch this surface, we find that designing with colors has many layers of complexity, which result in making many choices beyond the type of color, and which can end up causing us problems. One of these decisions is what color code we are going to use since the list is long: RGB, CMYK, HEX, HSL, PMS… And we want to focus on the latter today, which may not sound familiar to many at first, but surely if we say that they are the initials of Pantone Matching System you know what we mean.

What are Pantone colors

If you work with Adobe applications such as Photoshop or Illustrator, you will have seen that there are several Pantone color palettes, such as Pantone Solid Coated, Pantone Pastel or Pantone Metallic. Of course, they are not just a few more palettes to have in our catalog, and they are not installed by default in these programs by chance, but rather Clipping Path Service has a specific function that is unknown to many newcomer designers, but also to some with years of experience. . So, first of all, let’s explain what the Pantone colors are and what their origin is. What are Pantone colors? We go back to 1962 when Lawrence Herbert bought and took over the Pantone company.

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Pantone and color guides

Until that time, Pantone had been making color cards for cosmetic companies, but with Herbert’s input into management, these cards evolved into what we know today as the Pantone Color Matching System, or PMS. The purpose of the Pantone Phone Number MX Color Matching System was to provide designers with a specific color catalog to use that would exactly match the color of the final product, be it a printed poster, or the paint color of a physical object. In other words, both the designer and the printer or the person in charge of the production factory had the same color catalog in their hands, so there would be no color discrepancies between the design idea and the final product.

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