Many Albert Heijn branches have their own TikTok account on which employees can show the benefits of their side job. Also organizations such as thTikTok to enhance their employer branding and recruit employees. Yet there are not many who have taken the plunge yet. While this is precisely the channel to reach the new generation and to set up a strong employer branding if you want to stand out as an organization. Especially if you sometimes dare to make fun of yourself. Because where a vacancy text is often brightened up with terms such as ‘challenging workplace’ and ‘nice office garden’, employer branding immediately gives a real look behind the scenes. You show the distinctive character of your organization to your new potential candidates. Creating ‘real’ content is exactly what TikTok is all about. Perfect camera work and cinematic advertisements are therefore not necessary.
Positive brand associations
This also provides the opportunity to profile yourself as an organisation. Candidates are not only looking for good working conditions. They also look for an organization with which they feel a strong connection. A positive association with your brand will ensure that your vacancies are sought after and that candidates respond faster. If a candidate is not yet familiar with your organization, social media is often one of the first platforms on which potential candidates check. So visualize your employees, show the values and culture of the organization and put those nice extras in the spotlight.
Getting started with TikTok
Creating a good TikTok video is an VP Technical Email Lists interplay of several elements. Candidates need to feel that they really get to know your organization. Where we mainly profile oursel
Do you want your candidates to apply in a creative way? Then think of a challenge or assignment that your candidates have to perform. Announce your vacancy in a video and promote it to the right target group. Make sure to use a unique hashtag that you ask your applicants to use in their videos. This way you build a community around your video.
When you start posting a video, it is useful to check which hashtags are interesting and relevant. You can of course come up with your own original hashtag that is relevant to your organization, such as #werkenbijjumbo or #werkenbijdeefteling. Is your organization less known? Then use the following hashtags:
- #recruitment, 329.1 million impressions
- #side job, 21.3 million impressions
- #highest paid, 9.2 million impressions
- #workat, 6 million impressions
- #internships, 1.4 million impressions