Bounce rate measures how Benin Phone Number many people are actively engaging with a page on your site once they visit it, and how many are immediately clicking off instead. The more people who immediately exit your site, the higher your bounce rate.
According to Google, bounce rate Benin Phone Number is calculated based on: “single-page sessions divided by all sessions or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.” Anything over a 70% bounce rate is considered to be high.
Do you know which aspects of your site are driving potential customers or clients away? Here, we can take you through some of the more common reasons that people aren’t engaging with your site, and some possible solutions to lower your bounce rate and keep potential customers on your site for longer.
Cater to searchers. Search visibility is critical for getting new eyes and inbound traffic for your blog. And a quality link building service is one way to improve your domain authority and ranks. However. It’s also important to write topics that will maximize your chances of getting seen in search engines. How-to articles. Articles that answer specific questions.
And articles that cater to common searches are all great choices for topics that will attract searchers to your blog. 10. Find communities for your target demographics. Instead of waiting for your users to find you. You can go out and find them. Look for blogs.
Slow Loading Speed
Slow loading speed can be the nail in the coffin when it comes to bounce rate. If a page takes longer than four seconds to load, you can wave goodbye to most visitors. Ideally, your page load speed should be under two seconds. These are a few different things that can slow down a webpage:
- Excessively large images
- Slow hosting platform
- Large amounts of images
- The use of custom fonts
You can check your page load speed using a tool like Google page speed insights, or something similar.
Sometimes visitors may be bouncing due to issues on other websites. Website crawling will help you detect outdated or unsuitable inbound links. If you do find bad links, ask the site author to either update or delete the link to your page, to prevent visitors from bouncing.
Poorly Planned Content
The content on a page needs to address a visitors needs and answer their questions. It is important to have the information that visitors are looking for directly visible on the site immediately, so be careful with banners pushing important content down too far. Images and ads can also be distractions.
Understand what it is that your target audience is looking for, and create content that caters to this. Simple things, like using headings and subheadings, can make your page easy to skim for visitors, making it nice and easy for them to find the answers they are after. Be sure to include a call to action too so that users can easily take the next step to get what they want.
User experience (or UX) is all about creating an interface that provides meaningful and relevant experiences to users. If your site is unpleasant or difficult to use, doesn’t make sense, or is overloaded with information, this could be why your audience is checking out straight away.