Let’s face it, we all miss travelling. With travel restrictions still in place, there’s no doubt that the tourism sector has seen better days. However, as one of the most lucrative industries in the global market, the tourism sector is choosing not to be fazed by the recent economic downturn.
In today’s tech-focused age, the El Salvador Phone Number importance of digital marketing for businesses has boomed, and the travel and tourism sector shouldn’t let the opportunity slip away. In fact, plenty of companies are already prepping for the travel surge that may happen when the world is safe to reopen.
Why digital marketing matters now more than ever
Some in the tourism sector may El Salvador Phone Number wonder why it’s worth investing in marketing while borders are closed, and travel is restricted. The primary reason is the fact that most shoppers—including earnest travellers—have moved their shopping online while confined at home. This in turn makes online marketing more relevant than ever for all industries, including tourism.
According to thinkwithgoogle.com, 31% surveyed in the report have plans to go back to travelling for leisure once they feel safe enough to do so. Despite the decrease in travel-related purchases, people are still showing interest in travel even now. Those who have spent time away from family, friends, and loved ones are also looking to rekindle connections, and some are waiting for the time when they can once again revisit their favourite places, and discover new ones.
With a massive potential gain out there, the tourism business hasn’t lost its lustre. It’s even created a yearning for travel that will keep the industry highly competitive and lucrative. There’s no better time for companies to implement innovative digital marketing strategies to sell the ultimate travelling experience than now.
Want to know how? Read on, as we share top tips on how your business can take your marketing campaign to the next level in a post covid-19 marketplace.
Digital Marketing Strategies for the Tourism Sector
1. Sustain meaningful engagement
We already know that social media plays a huge role in the success of your marketing efforts. There’s no question about it. Podcasts. And other forms of content that are relatively easy to produce. However. Even though producing quality videos can be somewhat costly (in regard to both time and money). If you can justify creating video content regularly.
You should. Surveys and studies consistently indicate that user interest in video content is on the rise. In fact. By the end of next year. Video content could potentially account for as much as two-thirds of all online traffic. Just remember. As with any other form of content. You need to consider the nature of your brand and products or services when determining what types of videos to produce. For example. If you’re selling a kitchen gadget.
2. Rewire the customer journey
People aren’t currently browsing travel pictures to book a vacation right then and there, so you need to re-evaluate the customer journey with these changes in mind.
To do this, you’ll need to put yourself in the shoes of your target persona to create an effective marketing strategy, reallocate your marketing spend to more appropriate channels, and alter campaign messaging where relevant. With deeper insight on the travel customer journey, you can guide prospective travellers into your sales funnel much more.