Top 5 ECommerce Croatia Phone Number UX Mistakes That Seriously Hurt Rankings and Sales

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ECommerce websites have become Croatia Phone Number cornerstones of online trade. There’s a huge market out there for providing eCommerce solutions and helping customers reach their goals, but within a saturated market, retailers face the challenge of making sure that buyers have a frictionless experience. After all, another choice is just a click away.

And it’s easy to go wrong when it Croatia Phone Number comes to user experience (UX). UX has a huge role to play in both engaging customers and keeping them engaged, so any UX mistakes can be costly, inflating bounce rate and driving down rankings. However, these mistakes are avoidable with some basic planning.

Here are five UX mistakes that can affect the sales and rankings of eCommerce sites.

1. Poorly Optimized Product Pages

According to Vertical Leap, 98 percent of shoppers discontinue a purchase because of incorrect or incomplete product descriptions. Accurate and detailed product descriptions don’t just help sales either; they actually reduce the likelihood of complaints and returns.

A well-designed product detail page (PDP) is a vital element of any eCommerce marketing strategy, as it’s the make-or-break point of the funnel; here a customer will either convert, or leave. This is why you must provide as much product information on this page as possible. A lack of information, or even something as seemingly innocuous as a low-quality image can turn your customers away.

Structured data and a well-designed product page are immensely helpful in boosting your SEO efforts, as product schema helps highlight your page in the search results page, and the page itself converts the visitor.

Here are some ways to create an impressive product detail page that converts.

Make It Detailed

Don’t go for static descriptions that just show the basic information. Include specific details like size, dimensions, weight, and material type, etc. Include a specification sheet or charts if relevant, as support information can help customers decide in their favor.

For instance, note how Nike implements a pop-up to share precise product details.

 

Address Image Issues

There are two main ways of tackling product image issues in eCommerce websites.

  • Make the image a clickable feature. This will enlarge the images and allow shoppers to view them from every angle.
  • Include a large-size high-quality image for a better view.

It is good practice to provide multiple images for every product in your store. Use images that show the product in a real-life scenario if possible.

Check out how fitness and consumer electronics brand Fitbit displays multiple high-quality images of their products below.

 

Include Product Reviews

Product reviews are an essential aspect of an eCommerce business. They help boost your store’s credibility and reduce customer churn. In fact, according to an infographic shared by Podium, 93 percent of shoppers are influenced by online reviews.

 

Focus on Product Page SEO

It’s important to include the targeted keyword in product titles and meta descriptions on the PDP, as this is a major factor in driving more traffic to your eCommerce website. If you aren’t sure about creating a PDP that’s optimised for search engines, involve your in-house search marketing team or an SEO expert for the job.

Here is an ideal example of a well-optimized product detail page:

 

2. Confusing Navigation

Navigation is an essential aspect of user experience. If your website structure is complex and multiple clicks are needed to reach a specific page, a user is liable to abandon your website. Ideally, your online store architecture should be set up so that each page is at most 4-clicks away from the homepage. Here’s a detailed post that’ll help you setup an SEO friendly website structure.

Your design strategy should aim to ensure smooth navigation for site visitors. For instance, a search bar leading to every page will enhance the user experience and aid in conversions.

ECommerce platforms like Shopify Plus and Magento can be handy here, as they offer more customisation options, improved automation, and enhanced multichannel and omnichannel functions. These platforms help enterprise-level brands simplify their designs and navigation channels, and draw in a higher volume of traffic to their stores.

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