While holidays are now mainly booke on the Internet, it is on the No. 1 search engine in France that 65% of future holidaymakers go to inquire about their next holiday destination. It is therefore at the beginning of this reservation process that it is necessary to appear, and to do this, Google AdWords can prove to be a very effective toolProvide you know how to use it: the hotel sector is very specific, and requires a totally different approach following the arrival of numerous online travel agencies (or OTAs) such as o. These sites are certainly very useful for accommodation to gain visibility, but the commissions are expensive.
Understand and integrate
So how do you use AdWords to improve your click-through rate (CTR) and encourage customers to book directly on your site? Increase your visibility with Search AdWords campaigns You’re probably wondering how to compete w, when it’s still accountant is a job Dubai Email List one cannot afford to make silly mistakes. their ads that appear in search results, and you certainly don’t have the budget of a multinational. with the booking process What you have to take into account before getting starte is that the vacation booking process can take several days: your future customers do their rental research on the Internet, and will go to for example, not to book, but to identify offers.
The key to creating relevant ads is to use very
After thinking about it, these people will often search directly in Google for the hotels and other campsites they have selected. It is estimated that 50% of customers will search for the name of a hotel on Google after discovering it on an OTA. This is where your ads come into play. Run an effective text ad campaign precise targeting to make sure they Phone Number MX appear at the right time, and to encourage them to go directly through you, and not through an OTA. AdWords text ads to boost bookings Choice of keywords: pay attention to synonyms In order to avoid appearing on irrelevant queries, and thus avoid costly unpleasant surprises, you must target your keywords appropriately.