They Are Actively Viewing

First navigate to extensions > Summary > scroll down to automated extensions > right click on the three dots with ‘more’ > Advanced settings and there they are, ready to be turned off.

So the next time you feel frustrated with your extensions, remember that you have the power to change them!

3. Item Library

The item library is not so much hidden. But I’ll take it with me for a while, because I see that it isn’t used much.

Think of it as a drive where you can group all your images and banners together. You can create your own folders. For example, sort your footage based on seasons or promotions. Are you an advertiser who uses a lot of different content? Then this is a must have .

Oh PS: well hidden is the ‘Make video’ function. It’s under the same heading. You can instantly create a beautiful video from your images. It seems that a new campaign type is coming where video is an important part. This just might come in handy.

4. Migration tool Performance Max

‘A new campaign type’ I hear people think. But a little SEA specialist has known for a few months that this is coming: Performance Max.

metimes it’s a small change, such as a new button or layout in the interface. But sometimes it’s a big change that affects the way we work every day. A curse to some, a blessing to others. However you feel about it, you will have to learn to deal with it.


Google will automatically migrate the Smart Shopping campaigns, but you can already do this yourself. Go to your Shopping campaigns, click on the recommendations and there is Google’s one-click migration tool. Note : you still have to add a few things yourself afterwards. But it’s an easy way to keep up with your current Smart Shopping Set up.

If you’re a marketer, you’ve probably cursed Performance Max at least once. Mainly because we don’t have a good insight into the distribution of spending per channel. But I challenge you to dive into the ‘reports’ tab and see what insights you can find. The first step is to get a VP Manufacturing Production Email Lists better understanding of where your money is going. So go ahead, take the plunge and see what you can discover about Performance Max.

Chief and VP of Manufacturing, Production Email Lists

5. Portfolio bidding strategy

Old school , but still alive and working : the portfolio bidding strategies.

Portfolio bidding is a great way to manage multiple campaigns at once. It works simply. Where you normally use 1 strategy per campaign, here you use 1 bid strategy for multiple campaigns. The hidden part: you can still work here under advanced settings with a maximum CPC. In other words: you can set a tCPA or tROAS where you do set your maximum click price. This is not possible with a separate bidding strategy.

Spoiler alert : tCPA and tROAS are being phased out to maximize conversions and maximize conversion value. There is a good chance that this tool will eventually disappear with this phasing out.

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