Use the targeting options to hit the target : Facebook’s targeting options are very specific . Use them to reach people who may be genuinely interested in your. Product and service offering, but also those who are most active and engaged. Define your target audience based on their location, demographics, interests, and behaviors. your existing. Customers by matching your CRM to Facebook’s database. As for lookalike audiences, they will help you reach people whose profiles are similar to those of your customers. Choose the ad format best suited to your objective .
Attractive and impactful messages
There are many advertising formats today, ranging from the simple sponsored ad. To the much more creative Canvas , including carousel and dynamic advertising . The formats vary according to your advertising objectives (traffic acquisition, views and Ghana Phone Number List create videosis_frlike Netflix conversions, engagement, etc.). Ads are available on desktop and mobile, Facebook News Feed or Right Column, Instagram, and Audience Network. It’s up to you to personalize your ads with, photos, videos and calls to action. facebook-formats-pub Choose sponsored ads in the form of links, photos, videos or texts to promote your website, your Page, your offer, your application or even an event.
Encourage customers to take action
Combine photos, videos, texts and links in the Canvas format to immerse the mobile user in an immersive advertisement. post-carousel-5-facebook Carousel ads to showcase your range of products and services in a creative way. 7. To encourage users to take action, Facebook has developed incentive tools. You can, for example, add call-to-action Phone Number MX buttons : On your Page : Depending on your objective, choose the most appropriate button. call to actionSince October, 3 new buttons are available: “Schedule an appointment”, “Get a quote” and “Order food”. Users will be directed to a fillable form or booking management system. You fill in the content of your publication (URL, text, link title, photo, etc.) and you click on the “Call to action” option.