The two description lines merge While standard text ads were two lines of 35 characters, ETAs will now only have an 80-character description field , giving you more freedom in the content of your marketing message . You can, for example, more easily include “Call to action”, such as “Book now”, “Register here”, “Get a quote online”, etc. URL changes format ad, it is no longer necessary to indicate a URL to display since Google AdWords will automatically generate one , using the domain of the final URL. You also have the possibility of including a “path”, two optional fields of 15 characters each, which allow you to know more about the content of the page.
When creating a large format text
Google AdWords: URL format Mobile-optimize ads No need to activate the “Mobile” option when you create or modify a text ad, large format ads are now automatically optimize for mobiles . Don’t panic, you still have until January 31, 2017 to add or requests from Italy Email List students you don’t know well modify your standard text ads. A new mobile ad extension Your ads can be optimize with extensions , i.e. you can add links, phone numbers, locations, reviews or callouts to entice users to click. Now you can add a price extension (mobile only), which is 3-8 links that display your products and their prices. It catches the eye and encourages the user to click and buy. Google AdWords.
That appear in the results page
Text Ad Extensions News on Google AdWords products To increase click-through rates and ensure an ever more personalized and intuitive customer experience, Google AdWords has made several changes to its tools, including Google Shopping, YouTube and RLSA. A scrolling carousel for Google Shopping There are now more sponsored links following a product Phone Number MX offer query . The Shopping Carousel now shows up to 15 ads on mobile and tablet, up from 10 before, and up to 18 on desktop, up from 6, giving you greater visibility . In order to improve the quality of these advertisements, Google AdWords has set up new criteria, concerning the price, the color, the size, the category of the products or the quality of the photos, which must be respected under penalty of be suspended from the stream.