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Are you ready for the first step towards CLV? Then start optimizing towards customer value over the past 12 months. This option can be found under ‘Added value for the customer’ in the ‘Measurement’ tab.

By using this you can see exactly how many weeks a customer is on average. But also how much the average customer earns in terms of turnover over a longer period of time. See the breakdown between your valuable customers, average customers and one-time customers. Think about how your strategy ensures that the share of valuable customers increases and analyze whether the strategy works.

I think six great tips to get started with, but of course not everything. Have you heard of conversion reporting with cart data and costs_of_goods_sold? Please fill in the comments below

As you have been able to read, good employership is about more than concrete terms and conditions of employment. It is about standards, values ​​and a safe company culture for your employees. But what does that ultimately mean?

The benefits of being a good employer:

In this tight labor market, it is easier for you to attract top talent when you position yourself as an attractive employer for your employees.
Your own employees become ambassadors. They are ‘fans’ of the organization and are happy to share this with their network. This also enlarges the network of the organization and can be put to good use for new vacancies.
If you do it really well, the costs for recruitment will go down. Attractive employers often have less difficulty VP R&D Email Lists attracting staff. People know where to find them, so they don’t have to spend as much money and energy on finding top talent. They put it on.
Never before in the history of the Netherlands has the labor market been so tight as it is today. The predictions indicate that this shortage could last for decades with all the consequences that entails. Organizations that do not pay full attention to this are already losing out.

Want to get started with good employership?

Time to get started yourself! But where do you start? Before you start, it is good to know where your organization stands now. An Employee Value Proposition (EVP) can help you with this. With an EVP you, together with employees from different layers of the organization, bring out the positive points of your employer brand. As soon as you know how your employees view the organization, you have a good basis to form a strategy.

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And once you have figured out where your strong points lie, show Dutch modesty the door! We often see a lot of modesty in employers. For example, with local authorities, which have an image problem. They are often fantastic employers with very good conditions, but they simply don’t know how to sell this. Don’t be afraid to put the spotlight on the positives of your organization/local government. And let your employees tell this story in text and images, so that you immediately have a piece of social proof. Canva’s careers page is a great example of how to propagate that EVP.

How does your organization make a difference for employees? I’m curious! Let me know in the comments.

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