Launch its promotional campaigns from the beginning of November The race for gifts begins two months before Christmas, it is very important to get involvd quickly in order to capture the attention of new customers but also to revive existing contacts. Search engine advertising It is on Google or Bing that Internet users will do their research before Christmas, and it is possible on these two search engines to post ads directly on the results page. And just as beautiful visuals affect Internet users, it is important to optimize your message to create engagement – why not even add a promotional code or a special offer to increase your ROI? ad-google-search The key is to cover all relevant Christmas-relate queries around your products, and for your ads to work, they need to be available on every platform and device .
These ads allow the brand to promote
Finally it is important to adapt your keyword bids to be sure to cover all requests and at all times to meet demand . ad-google-shopping On Bing and Google, Shopping ads are also available. After having entere a maximum of information on the product, it is interface on Catalan Email List your website, can the search engine which will find itself relevant to make it appear or not on the various requests. its products both visually and textually , and the Internet user to quickly get an idea of them thanks to the information displaye. Aim local and web-to-store for last-minute purchases It is possible to add location extensions to text ads – provide of course that you have a physical store.
It is possible to post its banners
These can be triggered in a defined area, for example if the user is located less than 2km from the store. This also allows it to increase its share of voice with geographically close customers. Playing on emotions through visuals Because Christmas shopping is more emotional than rational , it is essential to work on your visuals to reach your customers Phone Number MX through emailings, or directly in banners on your site. playmobil In addition, thanks to the display , on defined sites and related to your activity. Thus, you will be able to visually broadcast your ads on the Google Display network (targeting by themes or keywords) or on specific sites frequented by your target which are not part of the Google network but which have their own advertising management.