An augmented vision of La Française des Jeux. With the rise of the Internet and social networks, one might have lent oneself to believe that La. Française des Jeux was going to want to keep its traditional image. From the ticket that one scratches at the local tobacconist. At the risk of quickly falling into the obsolescence and to be neglected by the youngest. The brand clearly felt that the digital shift was to be taken, and by. Continuing its momentum of adaptation to the market. Is taking social networks by storm to promote its many products and reach the increasingly connected French people.
Create value for its customers
Online games Stéphane Pallez is the director who revolutionized (and is still revolutionizing. The group in 2015, by proposing an innovative program to accelerate the digital transformation of the brand , thanks to a strategic plan that is as modern as i: 500 million be Belgium Email List even to a user who has not euros for 5 years of program, with the aim of a 20% increase in turnover from digital sales, combined with an international expansion and an internal remodeling of the company. Just that: after a year of commissioning, a look back at .
An ambitious bet when you know
Although La Française des Jeux sees its turnover increase each year thanks to increasingly large bets, its number of players continues to decline. It is on this axis that the brand wishes to work, with the aim of winning back at least 1 million players by 2020 . that the brand has lost 4 million players since 2011 but not impossible, thanks to the many customer-oriented t is Phone Number MX ambitious campaigns and tools that the group has put in place. Propose numerous youth-oriented actions via social networks and thanks to offbeat campaigns Modernize the interaction with its customers thanks to dynamic Facebook and Twitter accounts In order to reach.