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It now reaches 11 million subscribers, including 9.5 million unique visitors. The audience is certainly smaller than that of Facebook or Twitter, with respectively 31 million active users and 26.2 million unique visitors in France. (Médiamétrie – September 2016). However, it is much more precise and targeted . A specific professional audience LinkedIn Ads is primarily aimed at a professional audience, in particular companies operating in a B2B context. If we were to establish the typical profile of French LinkedIn users, it would look approximately as follows: They are on average 44 years old. Ten Katre ) 59% of members have decision-making power within their company, and mainly hold positions of manager, director, general manager, etc. in large companies. (Source: LinkedIn ) 89% of members have at least a bachelor’s degree. (Source: LinkedIn ) 53% have a household income above €60,000 and live in the largest French cities.

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A more qualified audience As a B2B player, LinkedIn is an excellent tool to convey an advertising message likely to reach the right people at the right time. The advertising resources implemented on LinkedIn Ads allow you to broadcast your ALS Ice Italy Phone Number List Bucket Challenge ads to a qualified and receptive audience. This large professional audience has, moreover, significant influence and purchasing power. The targeting options offered ensure you a relevant audience in. Thus, you can target members according to their sector, their company or even their profession. targeting-options-linkedin-ads LinkedIn Ads has also implemented a very interesting targeting option: audience extension . It’s about targeting users similar to your target audience.

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What are LinkedIn Ads ad formats? interface-linkedin-ads Campaign-manager-linkedin-ads From LinkedIn Ads, you access the Campaign Manager advertising platform. You then have the choice between three ad formats. appear directly in the news feed of Phone Number MX each targeted user, regardless of the medium used (computer, tablet, mobile). This format allows you to attract new subscribers to your Company or Showcase page and to gain notoriety via publications that are integrated into the feed with the mention “Sponsorship”. Text Ads This format includes banner ads and text ads.

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