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Google works with synonyms by default: if you want to appear only on keywords that you have define, and which are specific to your establishment, you can select the “exact phrase” match for your keywords. Thus, your ads will only appear when entering your exact keywords: your hotel is calle […]

Also take photos of the show, other stands (perhaps avoiding competitors) and share them with your community! The videos also have a lot of impact! Firstly because it is the content that has the most organic reach and because videos generate clicks. You could publish several types of videos: recordd […]