But they’re so deceptively Guatemala Phone Number simple, you might not be taking full advantage of them.
Let’s take a look at how you can get more out of the lowly, underappreciated subhead …
What is a subheading?
Subheadings make your work more Guatemala Phone Number readable. Direct response marketers (those who measure to the penny which techniques sell products and which do not) like to say “the more you tell, the more you sell.”
The more questions you can answer for your readers in your storyselling, and the more time you take to paint a wonderful picture of the benefits your customers enjoy, the easier you make it for prospects to realize they can’t live without your digital products.
This isn’t just true for sales copy. Blog and newsletter readers want meaty content, something that’s worth the time they take to read it.
But piling a mountain of words in front of readers doesn’t work too well. A page of solid black text looks like, well, work.
So professional writers put a series of steps in front of a 20-foot tall stack of words. You break your business blogging into manageable pieces, separated by mini headlines or subheads. Each one of your subheadings is a step up the staircase.
Each time your reader comes to another subhead, she thinks, “Well, I’ll just read to that next little headline there.” Then she reads another section, and another.
Subheadings break your marketing story into little potato-chip tasty bites. And we all know how hard it is to stop at just one potato chip.
Examples of subheads: control how your reader skims
Most readers skim. We just have too many words to read every day. So we glance through a page, pick out the highlights, and see if we want to go further.
Good subheadings, just like strong bullet points, let you control how your readers skim your copy. They let you evangelize what the skimmer notices first, rather than leaving it to chance.
One copywriting trick with subheads is to use them as a “second path” through your copy. Read through your subheads without looking at the rest of the body content.
- Give the highlights of your unique story?
- Hint at irresistible facts your reader must absolutely know?
- Spark curiosity about what you have to say?
As you learn how to become a freelance writer, you’ll discover that every effective piece of content has to answer the question So What? Strong subheads let the reader know you’ve got a good answer to that question.