Storyselling helps you strategically Norway Phone Number deliver stories that get people to take action. It supercharges your content marketing and copywriting to increase sales.
If you’re wondering how to make a living online as a writer who works in marketing, advertising, or another creative field, then you’re going to be thrilled to learn all about storyselling.
Writers who provide services to businesses benefit from storyselling because your ability to craft stories that drive action make you a writer businesses would love to hire.
And if you sell products, your ability to craft words in your business blogging that drive action help prospects make the choice to buy the products you offer.
What is storyselling?
Starting a blog to promote the products Norway Phone Number or services you sell online is a great first step, but you can’t just write articles about anything that comes to mind (or play just what you feel, for that matter).
Your blog post ideas have to tell compelling marketing stories that help you stand out from your competition.
That’s where storyselling comes in. It ensures that all of the time and energy you put into writing great content doesn’t go to waste, so you actually reach your goals. Blogging can be a hobby, but storyselling with marketing ethics turns your blog into a business.
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7 steps to killer storyselling
The step-by-step guide below will get you up and running with the basics of great storyselling to help your online business ideas come to life.
You’ll be well-positioned to build a blog that builds your business as you learn how to become a freelance writer.
Of course, we’ll start with copywriting.
Step #1: Copywriting fundamentals
Unfortunately, nothing sells itself.
Smart content entrepreneurs know that people find great businesses through marketing and advertising.
So, the first step to storyselling is identifying the ideal person who is the perfect fit for what you sell. With copywriting, you speak directly to one person.
In order to do that, you need to intimately get to know that prospect.
- What problems do they need solved?
- What desires do they need fulfilled?
- How can you make their lives easier?
- What type of language do they use?
- What makes them laugh?
- What makes them feel inspired?
- Who do they turn to when they need to talk with someone?
- When are they ready to make a purchase?
- Why haven’t other solutions worked?
- How can you help them in ways other businesses don’t?
If you have outstanding, ethical digital products or services, your target audience should be thrilled to hear about them.
Don’t be shy about using proven techniques — such as copywriting — to make sure the right people hear about how you can help them.
Word choice is critical here, as you empathize and build a bond with your prospect.
In order to guide him to the products or services that are right for his needs or desires, you have to use the right words.
“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.” – David Ogilvy
Whether you’re selling a product, a service, a message, or an idea, your copywriting has a goal.
Every word, every sentence, every paragraph is intentional — it’s not about fulfilling a certain word count or writing a certain number of pages.
However, as a rule of thumb, long copy typically works better than short copy.
It’s simply because the more opportunities you have in your storyselling to make compelling arguments in favor of your offer, the more opportunities you have to persuade someone to take you up on it.
Professional writers have to understand why someone might be hesitant to buy and overcome those fears as they guide them to make a decision (more on that in Storyselling Step #6 below.)
More storyselling resources:
- How Introverted Writers Transform into Business Professionals
- 101 Ways to Make More Sales Online
- The Secret of The Successful Copywriter
Step #2: Storyselling combines content marketing and copywriting
If you have a great offer, weak marketing actually does everyone a disservice.
But what exactly is copy? And how does it fit in with content marketing?
In short, copy is creative text that intentionally guides someone to do business with you.
Picture Don Draper from Mad Men staring out a window, Canadian Club whisky in hand, quietly contemplating the perfect way to position a product to make his client (and himself) a lot of money.
It’s not quite that glamorous in practice, but it does require a large dose of creativity and discipline.
You learn how to write better content to attract and engage an audience. Then, your copywriting skills help close the deal so that those people become customers.
Content marketing is marketing that is too valuable to throw away. Blogs, podcasts, and videos are common platforms used for storyselling.