You’ve got customer testimonial examples and you’re ready to use them.
But if you add a testimonial to Australia Phone Number your page and no one ever reads it, will it convince your prospects to trust your offer?
No. No it won’t.
Which is a terrible shame. Customer testimonials can be some of the most powerful words on your page.
When people actually read them, that is.
The six testimonial examples below feature simple design upgrades you can apply in a few seconds.
For more than 30 years, I’ve made readers Australia Phone Number pay attention in books, magazines, and on web pages.
Here’s what I believe:
An unread testimonial is a waste of perfectly good pixels and screen space.
Spend a little extra time so that your prospects absorb the powerful social proof on your pages.
It’s easier than you may think — you don’t need special design skills to make your testimonials sing.
6 simple edits to ensure your prospects see, read, and understand your best testimonials
Most advice about testimonials is about why they’re important and how to gather them.
Here’s the problem we’re solving today:
What should testimonials look like on your page? How should you format your testimonials?
We’ll start by looking at what NOT to do.
After you learn what to avoid, review the advice in the testimonial examples below.
Use the testimonial formatting tips so the end result sings your praises loud and clear.
What NOT to do with your testimonials
The dreaded wall of text.
It’s a scroll-stopping, yawn-inducing dead end on any sales page.
If you’re copy/pasting unformatted testimonials into your pages, please stop. Today.
Because, this monstrosity?
This isn’t convincing anyone.
The best phrases aren’t highlighted in any way. The copy is unbroken, rambly, and indecipherable.
If your testimonials come in looking like this, don’t despair. Design.
Example #1: Who dis?
Let’s start by crediting the person who wrote the words you’re sharing.
In a perfect world, you attribute the testimonial with these three elements:
- First and last name
- Business name
- Headshot-style photo
If privacy is a concern, remove as many of these elements as needed to protect your customer’s identity.
But if you have full permission to share their words, attribute them so the testimonial is more believable.
Example #2: Pared-down purity
It’s such an honor to have customers who send long, detailed reviews of the product or service you’ve sold them.
Keep in mind, though, that your future customer is reading your page and wondering, “What’s in it for me?”
That’s why it’s crucial you pare down those long testimonials and highlight only the most powerful parts.
Break up that wall of text by adding lots of returns so the testimonial is easy to skim.
Isn’t that better?
But wait … there’s more. And it’s laughably simple!
Example #3: Quote them on that
If your testimonial is coming from a real customer, you can make that clear with a ridiculously easy edit.
Don’t laugh when I share this next one.
I’m only putting it here because as an online business coach, I’ve had to remind my clients to add this one small thing approximately 8,517 times.
Put quotation marks around your testimonials.
I know, I know … it’s super obvious. But since your customer is sending their testimonial without quotation marks, you have to add these manually.