Sorting out the job responsibilities of B-end product managers and experience designers

  1. What is a product manager
  2. What is an experience designer
  3. Looking at the division of responsibilities between the two parties through the “five-element model”
  4. The main job responsibilities of a product manager
  5. Main job responsibilities of an experience designer
  6. For the product interface design part, what are the responsibilities of the two positions?
  7. Access criteria for work items handed over by product managers to experience designers

 What is a Product Manager

In 1927, the first product manager appeared in the American cleaning company. Since then, the position of “product manager” has been recognized in more and more industries.

Product Manager (PM) refers to a person who plans, designs and manages a certain category or a certain product in the company. His work mainly includes market research, demand collection, demand analysis, user research, and product design. , project tracking, data analysis, etc.

 

What is an experience designer

From the term “experience” of experience designers, we can get a glimpse of one or two of the job responsibilities of experience designers. “Experience Design” here means “User Experience Design”.

So let’s first define what user experience design is. Baidu Encyclopedia Interpretation: User Experience Design (English: User Experience Design) is a user-centered design method that aims at user needs. The design process focuses on the user as the center, and the concept of user experience enters the whole process from the earliest stage of development and runs through it.

From the above, we can find that experience designers are user-centric, which is different from the graphic designers known to people in the past. The main job of experience designers is not to ensure that the design is good or not, but to ensure that users feel good or not. . An experience designer is to design a user experience emotion by designing a product. Therefore, the capabilities that experience designers need to have are more comprehensive, including understanding the psychological factors behind user behavior, understanding the basic information of software, and understanding the habits and vision of human-computer interaction.

In the context of the Internet, the industry-defined experience designer’s work includes user research, competitive product analysis, demand review, interface information design, layout design, interaction design, visual design, and design walkthrough.

 

Looking at the division of responsibilities between the two parties through the “five-element model”

The “Five Elements of User Experience” model is also known as the “Five Elements Model”. This model was proposed by Jesse James Garrett, the father of AJAX in the United States. The model design was originally designed to serve web page design, but the classic and universality of the model is such that it is widely used in many places. The model abstracts the process of product design and analysis into five levels, which are strategy level, scope level, structure level, framework level and presentation level from bottom to top.

Based on my actual work experience, the author has made some adjustments to the five-element model according to the design status and R&D process of B-end products, as shown in the figure below.

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