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As you have been able to read, being a good employer is about more than concrete terms and conditions of employment. It is about standards, values ​​and a safe company culture for your employees. But what does that ultimately mean?

The benefits of being a good employer:

  • In this tight labor market, it is easier for you to attract top talent when you position yourself as an attractive employer for your employees.
  • Your own employees become ambassadors. They are ‘fans’ of the organization and are happy to share this with their network. This also expands the network of the organization and can be put to good use for new vacancies.
  • If you do it really well, the costs for recruitment will go down. Attractive employers often have less difficulty attracting staff. People know where to find them, so they don’t have to spend as much money and energy on finding top talent. They put it on.

Never before in the history of the Netherlands has the labor market been so tight as it is today. The predictions indicat all the consequences that entails. Organizations that do not pay full attention to this are already losing out.

Want to get start with good employership?

Time to get start yourself! But where do you start? Before you start, it is good to know where your organization stands now. An Employee Value Proposition (EVP) can help you with this. With an EVP you, together with employees from different layers of the organization, bring out the positive points of your employer brand. As soon as you know how your employees view the organization, you have a good basis to form a strategy.

And once you have figur out where your strong points lie, show Dutch modesty the door! We often see a lot of modesty in employers. For example, with local authorities, which are fac with an image problem. They are often fantastic employers with very good conditions, but they simply don’t know how to sell this. Don’t be afraid to put the spotlight on the positives of your organization/local government. And let your empa great example of how to propagate that EVP.

How does your organization make the difference for employees? I’m curious! Let me know in the comments

Your Google Business Profile is one of the most important tools for being found locally online. As an entrepreneur, if you want to be easily found by potential customers, it is important to have your CFO Email List Company Profile in order. But how do you do that? In this article, I’ll share four lesser-known hacks that can help you optimize your profile so that you can be found even more by potential customers.

CFO email list

1. Look at your competitors

In your business profile (formerlu have the option to select appropriate business categories. A distinction is made here between a primary category (which suits your company best) and other categories. Selecting a primary category is mandatory. Here you can only check one of them. You can select more than one for the other categories, but these are not mandatory.

Categories are very important for Google to understand what your business falls under. It is therefore advisable to be as specific as possible in your selection. Try to select as many categories as possible that are relevant to your business. Are you unsure which categories suit you best or which actually deliver the best performance? That is not always obvious either. It might be smart just to see how your competitors are doing this. Unfortunately, with them you only have insight into the sele category, not into the other select categories. Or maybe? fers a solution. Sounds exciting huh?

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