Smartphone Is Energy-intensive Or At The

Reusing content However, you need to understand which formats work best, and how your audiences differ depending on the platform. Take the example of Casper, a sleep products company. On Instagram, they share authentic user-made content , professional photos showcasing their products, beautiful sleep-themed images, and fun yet informative TikTok videos . They don’t have a TikTok account, but collaborate with TikTok users who create original and engaging content for them. These content creators post videos to the app and then Casper teams repost them to their Instagram and Twitter accounts. Many other companies also choose not to have a direct presence on TikTok, but invest in this type of collaboration. casper instagram Source.

Charge Your Phone Battery And Breaking Down

Instagram Casper For Pinterest, Casper has different pages on inspiring themes, here in English: Lazy Sunday, Wake up with a view, Make your bedroom bedder. The images you see do not include Casper products, but they are very relevant to their target audience. The strategic idea here is that the public might start looking for lifestyle or design inspiration, and end up buying a Casper mattress. Pinterest Casper Source: Pinterest Casper 2. Don’t: use a playful tone to excess Articles about social media best practices often include examples of outspoken, mean, and sometimes even arrogant marketers. But it’s a slippery slope, and not everyone can play that game.


Live Outdoors The Connection On Mobile

Also not all brands need this kind of communication or can take such a risk. Whenever you want to post a punchline , ask yourself: does it align with our values ​​and brand strategy? Is it respectful? Will it help us achieve our goals? And if you have any doubts, give up. Burger King UK (UK) had one of their biggest social media communication failures of 2021. On International Women’s Day, they posted a tweet (see below), which was removed shortly thereafter. Burger King Source: USA Today As they later explained, the idea was to draw attention “to the fact that only 20% of professional chefs in UK kitchens are women. The intention was good, but the execution was bad and fell flat. It is important to.