Pure SEO has won GOLD at the IAB New Zealand Digital Advertising Awards – under the Data and Effectiveness category – Best Use of SEM and/or SEO. It had led the field with two finalist nominations in the category.
The winning entry: ‘SEO WARS: The Tortoise & the Hares’ was based on the advanced search engine optimisation techniques used on the company’s own website: Bahamas Phone Number after a migration from a previous domain. It is a success story of overcoming Google search challenges which often occur when transitioning from a local to a global website.
Digital Advertising Awards
“What is the best way for an SEO agency to demonstrate that they are the best in New Zealand? The answer is to rank their own website for the most competitive keywords: ‘seo’, ‘seo nz’, ‘seo auckland’, ‘number one seo company nz’ & many more” – says Dallas Rabot, Head of Product at Pure SEO who led the teams on the project.
“Our competitors had a head start. When Bahamas Phone Number we moved from pureseo.co.nz to pureseo.com – we had to start again from the bottom. Fast-forward a year and we had catapulted ourselves to first place.
Our in-house team’s expertise in technical analysis, software engineering, content creation and link building achieved this.
‘The aftermath’ – the post-launch period of not only a domain migration, but also a simultaneous technology switch to a new web architecture was a painful process. The methodology and implementation involved however was cutting-edge and included an implementation technique that needed to be invented.
The results speak for itself: Slow & steady wins the race.” Says Rabot.
By advertising with google. Bing. Or even a social platform like facebook. You’ll guarantee a stream of new visitors falling within your target demographics. However. You should consider stepping up your conversion optimization efforts to directly recoup some of the costs of ppc advertising. 5. Place affiliate links. Affiliate links are typically reserved for e-commerce sites. But if you’re desperate for some new traffic to your blog. They’re worth considering. Like with ppc ads. You’ll only be paying for the actual traffic your affiliate links generate. And if you partner with a site you’re familiar with. You could work out a pretty comfortable deal.
Since they’re paid links. They won’t contribute to your seo visibility. But they will increase referral traffic. 6. Network with influencers. Another strategy is to network directly with major influencers in your industry. Look for personal brands with big followings or individuals who have made a substantial impact in your niche. Reach out to them on social media or in person (when you can). And simply ask if they’d be willing to push out a link to your blog. Even one or two successes could result in hundreds or thousands of fresh eyes on your content.