It covers the way in which pages and topics are clustere together. If you demonstrate that you not only sell a product. But you provide a whole host of expert advice relating to that product. You will demonstrate topical authority. Internal links Consider the use of semantic relationships within and between your pages. You can build a really powerful resource using a series of great pages with strong connections to each other. Use a clear internal linking strategy to get this right. A hub and spoke approach using a key category page as the center of the hub (or the pillar page) can be especially effective.
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A large e-commerce client we work with made New Zealand Email List almost 2% of their revenue from assiste and last click conversions through hub content in a twelve-month period. This might not sound like a large percentage, but when the overall revenue is high, an extra 2% equates to quite a sum. Here’s a hub and spoke strategy in action, organizing help and advice on washing machines around a central washing machine category page: Source: Appliance City Apply schema markup or structure data Use schema markup or structure data to help signpost your products, FAQs, and other aspects of a given page. It’s also known as semantic markup for a reason! This adds an additional level of information that helps search engines really understand your content.
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For example the below image shows product Phone Number MX search results for UK retailers Currys and Argos displaying prices, images, and review ratings: Source: Google SERPS Adding structurd data can help you generate rich snippets because you’re helping Google to organize your content and display it creatively. This can get you more real estate in the SERPs and therefore generate more qualifie traffic. Keep the quality high and helpful When you’ve built up performance with great quality semantic content, you can still lose ground if you subsequently release a lot of unhelpful, thin, or badly written content. In Google’s latest documentation about the helpful content update, they explicitly say.