The important thing in this kind of initiative is to measure which type(s) of content brings you. The best ROI.RLSAs – Remarketing Lists for Search. Ads – allow companies to further optimize their campaigns on the Google search network. From a remarketing list made up of quality prospects (visitors to your site) , you are able to retarget. Them when they search (again) for the products you sell. How ? With personalized text ads and increased bids on simple. Targeted keywords. RLSAs: How does it work? Thanks to the AdWords remarketing tag previously placed on your site. You are now able to study the behavior of your visitors, and thus place them in lists according to the pages they have visited, and their place in the conversion funnel.
Configure the AdWords remarketing
These lists can then be used to retarget those people who have not made a purchase on your site, thanks to a personalized and high-visibility Search campaign. Because of their very precise targeting, you adapt to the behavior of each visitor: thus, you can recruitment Singapore Email List consultant consider them over bet without fear high bids on keywords which would not necessarily be profitable outside the RLSA.tag To integrate the famous remarketing tag into your site, you must embed a code snippet on each page of your site. to add the visitor to a specific list according to the criteria that you have defined in AdWords . You can then associate your remarketing lists with your corresponding ad groups.
This code will thus ask AdWords
A visitor goes to your site selling laptops and other multimedia items, looking for a touch pad. As they visit your pages, cookies associated with their browser will be added to your “Touchscreen tablets” remarketing list. create-a-remarketing-listTarget your audience For your RLSAs to work, you must have at least 1000 visitors in the Phone Number MX remarketing list used – data that you can check on AdWords at the “Audience” level in the shared library. You can set a membership period starting from 30 days and then extend it to 60, 90, up to 540 days depending on your needs. Apply the audience to your AdWords account To create an RLSA campaign, you must be careful to select “ All Features ” when creating your search network campaign.