With 2020 finally behind us and Finland Phone Number a new year of prospects ahead, it’s the perfect time to refresh our digital marketing strategies! Through our research covering the latest digital marketing trends and technology, we reveal the digital marketing innovations we predict will dominate marketing strategies in 2021 and beyond. However, opportunities to gain more meaningful insights.
Potential applications in this area are smart clothing (e.g. smart vests, smart bras, smart shoes) to help monitor chronic diseases. Powercast . However, Liquid X recently entered a joint venture to help manufacturers integrate wireless power functionality into durable, flexible, high-performance, . However, washable e-textiles. For more information on this sector, read our blog ‘6 Ways Digital is Transforming Pharma .
Across new MarTech (Marketing Technology) innovations, conversion marketing is a common feature, considered by many to be a central pillar within effective digital marketing practices.
Is this tactic something you should consider including in your new digital marketing strategy? We think so. To elaborate, let’s create a hypothetical situation.
Let’s say a company has recently set up an online business. They are gaining traffic, they’ve put effort into quality external advertising, and their search optimisation shows good results. The only problem is that their online sales continue to be below the expected mark. If this is a problem for you, conversion marketing may be the thing your company is lacking.
To learn more, visit our Conversation Rate Optimisation page.
The Rise of Personification
While many have heard of the term ‘personalisation’ within the realm of digital marketing, ‘personification’ is a relatively new concept. Look for ways you can boost sustainability at your Finland Phone Number business. Make the necessary changes. And promote them via all marketing platforms and channels you currently use. You can even apply for sustainability certifications to ensure customers aren’t skeptical of your claims.
Emphasize safety in a post-covid world. It’s more important than ever that business owners work hard to keep their properties as safe and germ-free as possible. Customers aren’t exactly crazy about visiting businesses that look about as clean as a dorm room at the end of the semester. Is your business one in which customers may visit brick-and-mortar locations? If so. Make a sincere effort to promote their health and safety while on the premises. Just as you advertise your sustainability efforts. Advertise this aspect of your business as well. Create video content there’s always room for blogs.
Customer segmentation is related to the personification in that the latter is used to divide large audiences into segments. However, it is not a new trend, but it is a popular one, and for good reason.
Simply put, customer segmentation is an excellent marketing tactic that allows you to create tailored, personified campaigns for your segments within your audience. Customer segmentation done correctly means categorising your target audience by certain behaviours or traits, such as by demographic or by shopping habits.
So, instead of using a small number of large marketing campaigns to target a general audience, customer segmentation focuses on creating a large number of small marketing campaigns that cater to each segment’s specific interests or characteristic.
An example of this is creating two separate mailing lists for your business, one for smaller spenders and another for customers who regularly spend big bucks.