The online donation rate is on the rise (+9% in 2015): an increase which is reflected in a growing number of new donors. But also in a digital transition adopted by existing benefactors. The Internet has recently become the favored medium for seeking new donors, so many levers are there: social networks, emailing, Google ads, or even directly on the website. not only makes it possible to increase your donor base. But also to combine commitment and loyalty tools with analysis devices. To better understand the behavior of these donors more and more many as the end of the year approaches. What is the profile of these e-donors.
Investing in a quality web device
Each year, online donation progresses and in 2016 it reached 26% in France – that is a quarter of donors. But is there a typical profile among these benefactors? While the average age of traditional donations to associations is around 55, that of online donors tends contacte? on Portugal Phone Number List social meiato decline and to balance out between generations. Among its 26% of e-donors, 9% of them give regularly, while the remaining 17% opt for a more punctual donation. How to explain this trend? By rejuvenating the population of online contributors: the youngest – students or at the start of their careers – can often only afford to give occasionally.
Increasingly large donations
The under 35s are gaining ground Source: EDON Barometer 2016 Source: EDON Barometer 2016 For the first time, online donors under the age of 35 are overtaking those between the ages of 35 and 49. However, we observe a much higher rate among those over 65, an age who is not used to digital methods but who seems to be opting more and more for Phone Number MX donations on the Internet. Since 2014, the average online donation has earned €10, to reach €160 today . A total amount which represents on average among associations 7.2% of annual donations – a figure also up from 2014 (+1 point). You should also know that the month of December alone represents for many organizations nearly 50% of the amount of online donations for the year.