In a highly competitive industry, one of the basic rules of SEO is for digital marketers to have the ability to compose well-written page titles and meta descriptions that help users Georgia Phone Number locate your webpage and/or answer their specific search query. No matter how short these HTML elements may be, they play a crucial role in connecting users to your page amid millions of other webpages found on the internet.
Let’s look at why these elements are important and learn the best practices are for optimising each of them.
Why it pays to create well-written page titles and descriptions
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One major advantage of creating well-written and highly optimised title tags and descriptions is they significantly improve your click-through rates. When you focus on creating concise yet descriptive metadata, the more likely your page will appear in users’ search results. Plus, when visitors get a clear idea on what the page is about, the more likely they will want to click on your page.
It’s also worth noting that Google rewrites meta descriptions. Google does this for several reasons; one of them being that your titles and meta are written poorly. If you haven’t been exerting a lot of effort into writing accurate and optimised title tags and meta descriptions, there is a good chance that Google will rewrite them for you.
So how exactly can you optimise your metadata to make the most of its benefits?
Writing Optimised Title Tags
Title tags are the main title of the document found at the topmost part of SERPs and are meant to attract your audience’s attention. They are also the labels you can read on your browser’s tab.
Here are ways to optimise a title tag to help improve click-through rates:
- Keep it clear
Your page titles should be clear and concise as they are critical in improving the overall user experience. Make sure your page titles relates to your page’s content.
- Keep it concise
Google will display limited characters of your title tag. It’s best to keep it between 50-60 characters for page titles to fully appear instead of them being cut off with an ellipsis (…).
- Include relevant keywords
Well-written title tags will require expert keyword research essential for SEO. The ideal format will look like this: “Primary Keyword – Secondary Keyword | Company Name”. Remember to write titles that match the user’s search query!
- Make it unique
Duplicate titles can harm your website’s performance in SERPs that’s why it’s essential to make your page titles unique across the site. If there’s no way to avoid duplicate titles, you can add page numbers at the end of the title.