As we said in our various articles the role of the community manager is to produce. Content in order to attract prospects and retain customers. He must thus create a community which will thus speak about the company but also praise the merits of the products and services. But what could be better than finding and motivating your own colleagues to talk about your company. This is called “ employee advocacy ” or literally “ employee ambassador ”. What is an Ambassador? There are several forms of ambassadors , but all relate to a person. Who carries the values of a brand or a company.
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Ambassadors can be personalities who will wear a Chile Email List brand , to give it visibility in order to boost sales of the products it distributes. The Star Ambassador The ambassador also contributes in this case to improving the image and notoriety of the brand. The Star Ambassador The other form, the one that interests us, is the salaried ambassador of a company. It is therefore also a person, who will take a stand for his company and his communication. In particular, she will share her content on social networks, speak up and interact actively for her business. The employee ambassador An employee ambassador is therefore a considerable asset for a company, especially when he is an influencer . This is a considerable lever, which allows the company to gain visibility and notoriety.
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He will therefore be able to speak well of his Phone Number MX company and answer all the questions that the Internet user may have. Knowing the backstage of the company gives him a major role. The notable difference between the ambassador personality and the employee is of course the remuneration. An employee will not see his salary increase when he plays this role of ambassador. Nevertheless, an influencer who will play the role of ambassador within a company, will be able to better negotiate his salary if he is in the job search phase. What is the use of having an employee ambassador? Employee ambassadors are therefore considerable assets for the company, because they generally.
