On-page SEO plays a crucial Iceland Phone Number role in the success of your website. Studies show that content marketing costs 62% less than traditional strategies and gets about 3 times more leads. That’s why it is vital to ensure that your goals are clear and that your writers understand your intended objective for what they are writing. It will help if you create detailed briefs for the content your writer has to make. Your briefs should include: specifics on the content structure—is it a blog. Product review.
What is the Difference Between On-Page SEO and Off-Page SEO?
There are two types of SEO Iceland Phone Number strategies used today: On-Page SEO and Off-Page SEO. Before we dive deeper into on-Page SEO practices, it’s important to understand the difference between the two.
In short, on-page optimisation is the process of optimising both the content and the HTML source code on your own website, while off-page optimisation consists of building authoritative external links that point back to your website for credibility.
Hubspot puts it more simply:
- On-Page SEO is what a site ‘says to a search engine.’
- Off-Page SEO is what ‘other sites say’ about a site.
Both are valuable for getting your website quality traffic and ranking higher on SERPS.
Creating SEO-Friendly Content for Your Target Audience
Your content plays the biggest part in your on-page SEO. Potential visitors use search engines to find answers to their problems, and it is your content’s job to give them the answers they need. That’s where keywords come in.
Doing thorough keyword research will help you to understand what your target audience is searching for online. From there, you can create customer-focused content that is unique and solution-based. There are various online tools that can help with keyword research, such as Semrush, Ahrefs and Google Keyword Planner. Look for a combination of high-volume keywords and low-volume keywords to include in your content to increase your chances of success.
Be mindful of the amount of keywords you use for each piece of content—it’s very easy to over-do it, and Google can detect keyword stuffing. As a result, you could be penalized for unnatural keyword usage.
Creating a Clear Heading Structure
Having a good page layout and heading structure is important for the user experience. With a clear heading structure set out on the page, the content will be easier for users to read and understand. Try to use relevant keywords in the headings where you can. Visitors are more likely to stay and read your content if their search terms are clearly visible in headings and subheadings.
H1 and H2 headings do not appear on the SERPs, but they do provide contextual cues as to what a webpage is all about. H1 headings are generally top-level headings such as blog post titles, and H2 headings are the content subheadings, useful for breaking up big blogs of text.
Your heading structure should always follow a clear order to avoid hierarchy issues. For example: An H2 should always follow an H1, an H3 should always follow an H2, and so on. The Headings Map app can help to detect issues with heading structure hierarchy.