Google Analytics: Understanding Portugal Phone Number Key Terms

Google Analytics reports can be overwhelming Portugal Phone Number at first glance, and fairly difficult to wrap your head around. If you’re unsure about certain aspects and skim through them without properly grasping the information, you may miss out on some incredibly useful insights that your Google Analytics reports have to offer.

To help demystify the data, we’re going to explain some of the more confusing terms and describe how they work together to provide the traffic insights you need, so that you can get the most out of Google Analytics and Google ads.

Portugal Phone Number

Dimensions & Metrics

Two key factors that make up an Analytics Portugal Phone Number report are dimensions and metrics. The former are the attributes used to differentiate and organise your websites traffic data. They can be things like a user’s country of origin, or other aspects, such as campaign, browser, source and medium—which we’ll explain in more detail below.

Each dimension has different values associated with it. For example, the dimension “Browser” may contain the values: Chrome, Safari, Firefox. To get an even clearer picture, you can add a secondary dimension to analyse in conjunction with the first. For example, if the first dimension is “Device Category” and the second is “Browser”, you can use this to analyse behaviours of desktop users on Chrome or mobile users on Safari, and so on.

A metric, on the other hand, is the numerical value of each dimension. Metric titles include sessions, users, page views, and more. All in all, dimensions, values, and metrics come together to paint a clear picture of the data. For example, the number of users (metric) by city (dimension), including Auckland, Wellington, and Christchurch (dimension values).



This is one dimension that can be hard to wrap your head around. Essentially, this is the place where traffic to your website has come from. The source is typically another website, such as search engines, social media sites, or other sites that have referred traffic to you. If nothing is showing for the source, this means the traffic is direct, meaning your website has been typed directly into the search bar or opened as a bookmark.

It’s important to keep track of your sources and stay up to date with where your traffic is coming from. If websites like Google aren’t bringing in much traffic, it’s a good indication that you could benefit from getting some help with your search engine optimization to improve your rankings in search engine results.

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