Google analytics 4, also Wuhan Mobile Phone Number List referred to as GA4, is an update to Google’s widely used data gathering and analysis software. Essentially, it helps business owners track their website traffic, detect trends, and see patterns in the customer journey. Within the realm of digital marketing, Google Analytics 4 use to provide valuable insights into how well a website is performing via different metrics. Some of the benefits of GA4 include:
1. Predictive Analytics and Machine Learning
One of the biggest advantages Wuhan Mobile Phone Number List of using Google Analytics 4 is its ability to fill in potential data gaps. This is due to the software’s use of predictive analytics and machine learning. Through this feature, businesses can gain far greater insights into their customer behaviour.
Another benefit of GA4 is properties, which allow for a fuller understanding of the customer lifecycle. They achieve this via integrated tracking on both mobile applications and the web.
Properties also allow for the customisation of events, making it easy to implement cross-domain measurements—without the need for manually changing a website’s code.
Universal Analytics Vs. Google Analytics 4: What’s the difference?
Since launch, Google Analytics 4 has become the default platform for new and existing GA accounts, alongside Google’s Universal Analytics (UA).
Compared to Universal Analytics, GA4 offers quite a different experience. Google states that the main difference between GA4 and UA is GA4 properties, and the three new priorities introduced with alongside them:
- Data modelling powered by machine learning
- Renewed prioritisation of the customer lifecycle
Google Analytics 4 properties include the following features to ensure these priorities are met:
- An interface that is streamlined and user-centric
- New visualisations and reports
- Customer tracking capabilities for both the web and mobile apps
- New changes to the underlying way that data is analysed and recorded
Furthermore, while UA only tracks page views by default, GA4 automatically captures data such as page scroll, video engagement, and downloads. Google Analytics 4 also has an enhanced measurement option that every long-term user of GA will be excited about. Enhanced measurement allows website owners to track basic interactions (e.g., events) without having to do any code changes, as mentioned earlier.
In comparison, to track those same interactions in. Universal Analytics, owners need to use. Google Tag Manager and set up event tracking beforehand.