Has everything on your Google Ads been going fine, but recently you received the following message on your Google merchant center account?
MISREPRESENTATION OF SELF OR PRODUCT (UNTRUSTWORTHY PROMOTIONS)
This is a common Google error message Bulgaria Phone Number that can be caused by a variety of things. It’s important to resolve this issue as soon as possible, because your products can be removed from ad listings and your account could be suspended long-term, which would be a disaster from an SEM (Search Engine Marketing) perspective. Today we go over what this error message is, what causes it, and how you can resolve it.
What is the “Untrustworthy Promotions” Error Message?
Simply put, you are getting this error message because Google suspects you are trying to scam or mislead customers in some way. This is determined by Google’s flagging system Bulgaria Phone Number which hands out the suspensions based on a variety of activities, discrepancies, and factors that they consider to be red flags.
Unfortunately, Google can be frustratingly vague on what specifically is causing the suspension for your Google Ads in particular. So, what should you doublecheck on your account first to find the issue?
Factors that Cause the Error
Forums. Or any type of online community where your target demographics gather. Then. Look for opportunities for you to mention your brand or link to a helpful article in the comments section. Doing so will earn you some new referral traffic and increase your domain authority in the process—but make sure what you’re posting is relevant to the conversation and not just a gimmick to lure people to your site. Otherwise. You could flage as spam. If your blog is captivating and informative. Your new readers will naturally want to come back to read more. Furthermore.
Counterfeit goods, dangerous goods, inappropriate content, or products that enable dishonest behaviour are products that Google is looking to remove. If you are promoting products that fall under these categories it may be worth removing them from your product listings to see if that unsuspends your account.
Promotion Not Available to Everyone
Google requires promotions to be available to anyone who will see the Google ad. This means that you should not list any promotions on merchant center that are only for a single subset of customers, or promotions that require a promo code which is no longer active. Check that your promotions are all up-to-date and available to all customers.