Various tools and techniques grant the possibility of capturing data in order to better know its buyers to provide them with an even more personalize approach afterwards. And if you need advice to create marketing operations for Christmas but also all year round, do not hesitate to contact our team !GIFs have invadd our conversations, they have disrupte traditional modes of communication by storming blogs and social networks. From now on, we can post these short animations, very often taken from films or series, or even from cartoons or even from celebrities themselves. The Tumblr micro-blogging platform, a veritable temple of GIFs, has no less than 23 million in its publications.
We looke into the question
Recently it is also possible to post these small animate formats directly on Twitter and Facebook. But because some sites seem to allow them does that mean we have the right to do so? Should big brands be wary before posting GIFs on their behalf? , because it People in leadership Comoros Email List positions should have all the must be said that few people are really aware of the legislation around GIFs. gif-wolf-of-wall-street Which legislation for which type of GIF? Before starting, you should know that the exact mention of “GIF”, or even of “Graphic Interchange Format” does not appear in any way in the Intellectual Property Code, and that to date no litigation around the misuse of a GIF took place in France.
We really have the right to abuse
The question is still worth asking. GIFs from movies or series These GIFs from cinema and TV are certainly the most used but do them? The reproduction of any intellectual property is prohibite and protecte by copyright, but an exception Phone Number MX exists, and could be applid to the case of the GIF. According to article L122-5 of the Intellectual Property Code, the author of a work cannot prohibit ” short quotations justifie by the critical, polemical, educational, scientific or informative nature of the work to which they are incorporate ” provide that it is actually short, and that it mentions its source and its author.
