Google works with synonyms by default: if you want to appear only on keywords that you have define, and which are specific to your establishment, you can select the “exact phrase” match for your keywords. Thus, your ads will only appear when entering your exact keywords: your hotel is calle the Hotel du Mont Blanc, thanks to the exact query, you avoid that your ads appear each time someone performs a search unrelate to a stay, but relate to Mont-Blanc Negative Keywords Certain keywords should be exclude if you want to avoid displaying your ads unnecessarily: imagine for example that you own a hotel, and that it is calle the Hôtel de France.
Also remember to exclude
They are certainly numerous to bear this same name everywhere in France! If your hotel is in Bordeaux, it will therefore be necessary to exclude all other cities. Thus, a person who searches for “Hôtel de France Versailles” will not be targete by your ad. their translations the Ecuador Email List same, accountants into the different languages! Bet on specific keywords To make an AdWords campaign profitable and ensure good conversion and transformation rates, it is better to focus on the ” long tail “, i.e. very specific and complex keywords which will also be less expensive (“romantic hotel Paris 9eme”), rather than generic and too vague keywords. If your hotel matches this query, then you can improve your conversion rate.
Thanks to ad extensions
Target specific keywords on AdWords to boost bookings Write your ads in a way that entices visitors to click Once your targeting is operational, you need to write your ads in such a way as to attract visitors to your site, and not to OTA ads. , you can increase their content. They allow you to add additional links, a phone number, a hook, a place or even opinions. Insist for Phone Number MX example on the title (“Official site of the Hôtel des Arts in Marseille”), offer a special offer valid only on your site (free breakfast, reductions, . or offer them the “best rate guaranteed” . Relevant advertising message text-advertisement-adwords-hotel Use targeted ads on Google Maps Google Maps represents an additional opportunity for hoteliers to gain visibility and reach potential customers.