Given the strong competition in the market, it is important to develop an effective strategy with more specific, so-called “long tail” keywords such as “retirement home with therapeutic activities in Normandy” or “retirement home with places available immediately “. These expressions certainly generate less traffic, but bring you visitors who are very qualified and interested in your services. 2. AdWords advertising Creating AdWords advertising campaigns is effective in capturing the attention of your future residents on your services. Sometimes, we see that the advertisements of retirement homes are not well configured, because they do not correspond to the request of Internet users. For example, here we typed as keywords “retirement homes in Normandy” and here are the results:
Inform the families of residents about
Advertisements for retirement homesOf the 3 results, the last one is not relevant since the announcement concerns retirement homes throughout France. The first two do not sufficiently highlight the location of retirement homes. much more Austria Email List careful. The consent must On the other hand, good point for having highlighted the availability, a very important criterion in the final choice of 3. Creating landing pages The goal of advertisements is to successfully turn your visitors into leads . In this, the creation of landing pages is a crucial step in optimizing your conversion rate. Indeed, they are the ones that will allow you to collect the personal data of your visitors, via a form to fill out, so that you can then contact them later.
Visitors to take action by contacting
It is therefore important to take care of the design of your landing page (call-to-action buttons, choice of colors, location of buttons, balance between visuals and texts, etc.) in order to establish a climate of trust that will encourage youryour establishment the Phone Number MX establishment. directly. 4. Newsletters Sending regular newsletters (once a month) is an excellent way to: the events you are organizing Attract new residents by communicating about your services 5. Social networks Developing a strategy on social networks is an excellent way to stand out from your competitors and to federate a community around your establishment.