The origins of Grandmother’s Day For thirty years now, every first Sunday in March, we have honored our grandmothers. The origin of this celebration, at the risk of disappointing you, is not a romantic. Legend like Valentine’s Day , but on the contrary comes from a rather effective marketing operation of the Grand’Mère coffee brand. It was in 1987 that the celebration of the first grandmother’s day was announced, in. A final commercial coup to try to restore the image of the brand. Never mind, this festival has become so popular that it has remained inscribed in our customs and in our calendar. Grandmothers and Advertising.
The idea was thus to propose
This celebration, just as much as the others, remains a perfect opportunity for brands to show creativity on this occasion! We have selected for you some campaigns inspired by our elders, and to reach all generations . Grandmother Translate The Grand’ ic brands such Cambodia Phone Number List as Hot Wheels, Fisher-Price coffee brand (precisely) has created a site , which is aimed at young and old, and dedicated to reducing this chasm of misunderstanding that sometimes reigns between grandparents and grandchildren. a translator of “young” expressions, intended for the better understanding of grandmothers. A device that worked well, and which also gives. The brand a connected aspect that is in line with today’s society.
The storytelling once again demonstrates
Renault Contest Storytelling In the Netherlands, Renault is betting on nostalgia, telling the story of a grandmother who wants to give away her old 4L but has lost the keys. In the style of an immersive game-contest, and entirely carried out on a Phone Number MX dedicated site, the user must go through grandmother Hilda’s house to find her keys and try to win the car. its effectiveness since Renault Netherlands has doubled its quota of likes thanks to the game, by delivering to its users a tale imbued with nostalgia and history specific to Renault. Vodafone Sunday Grannies Yet another way to bring generations together , and at the same time to promote mobile internet to elderly people living alone, Vodafone has launched the “Sunday Grannies” operation in Romania.