The connecte generation, and to adapt as much as possible to the public to. Which it is addresse, La Française des Jeux has many accounts on social networks – and particularly. Facebook – dealing with current events and offering. Activities around of each of its activities (Euromillions, Loto, Illiko, FDJ Corporate, FDJ Foundation, etc. These accounts are update every day to engage the community , through contests and the publication of funny videos and attractive images for players seeking entertainment.The brand favors interaction, by sharing the backstage of its offices, or by inviting Internet users to ask them questions.
Giving consumers a picture of what life
Quirky advertisements that affect the emotions of customers The brand wante to add an emotional value to its campaigns , beyond the financial aspect represente by the earnings. Euromillions ads deliver a compelling message base on storytelling , your decisions Bermuda Email List and will help your lawyers down could be like after winning millions. A question that surely everyone has already aske themselves, and a message that works very well among young people (and not so young). Social networks are also an opportunity to relay their offbeat advertisements which resonate with young people: the messages are broadcast in a modern way, using hashtags and language adapte to young people, with visuals designe to please them to promote their message.
The main purpose of its applications
Applications dedicate to each service to facilitate the customer journey Like the many Facebook accounts that the brand manages for each of its offers and with a view to always going further in its digitization and support for its customers, the brand has develope not one but six different free applications. : we thus find for example Phone Number MX a dedicate application for the Euromillions, for the Loto, for Illiko or even Parions Sport. Rejuvenate its target by targeting smartphone enthusiasts – but not too young because otherwise illegal, each of the applications requiring proof to validate its registration. euromillions-app Putting the power of digital at the service of attractiveness in physical networks The brand’s challenge to digitize its image a little more does not in any way remove its commitment to the development of its physical network.