Collect The Most Important

In addition to the job description, what is expected of you and what the organization offers an applicant, little is known about ‘a typical working day’. Now that is sometimes difficult and it differs per day (also interesting to name correctly!). But meeting, having lunch and visiting events is often part of it.

By adding a paragraph about what is done on a regular basis – and how you do it together – you give extra context. For example:

  • a weekly team meeting in which everyone tells what they are doing and can use help,
  • that you have lunch together, and
  • that you go out to a performance with colleagues once a quarter.

It says a lot about how you treat each other as a team and organization

5. Dare to highlight the less fun sides

A vacancy text is preferably an honest representation of what a new employee can expect in a job. Therefore, consider also highlighting some of the less fun aspects of the work. Because let’s be honest, no job is 100% perfect. There is nothing wrong with having some last minute work done in your organization. Or that it is a bit busier in the summer months because that is the deadline for the autumn brochure. It is good for both the candidate and the organization to know whether these expectations match. And how else can you possibly adjust a sleeve with each other.

Piece of the vacancy at Dutch National Opera and Ballet: a quote from an employee.

6. Give the organization a face

Many cultural organizations collaborate informally in small teams. Provide a picture of the colleagues in the vacancy. This can be done by adding a photo of the employee with whom an applicant comes for an interview. By adding a quote from another colleague who is already doing the work. Or by actively referring to the team page on the website.

If you want to know which words you should not use in an office environment, follow he highlights all kinds of itchy words that we use a lot in our work, but which actually mean nothing (anymore). Vacancies in the cultural sector sometimes also contain words and expressions, which meanwhile mean very little.

Think of the ‘smooth pen’. Do you want your new employee to produce lyrics on the assembly line? That the person writes Training Directors Email Lists actively, or is it understandable? Or the ‘dynamic job’ that isn’t ‘from 9 to 5’. If you’re applying to a music venue, it’s obvious. Also often read: enterprising or proactive.

Also read: 

Do you want to mention it anyway? Then describe it as it is: ‘You are experienced in writing appropriate texts – from subsidy application to social media post.’ Or: ‘You are regularly present in the evenings for work during one of our concerts.’

8. Don’t close a vacancy completely

Training Directors Managers Email Lists

‘What you take with you, what we ask of you and what we offer you.’ Of course it is nice to create frameworks within a function. But you can also make the frame too small and thus give the applicant less freedom to respond. 16 points of job requirements can discourage responding at all, or tempt the applicant in their letter to respond to each. Something striking is missing from a recently posted vacancy at Theater Utrecht, namely the job description or characteristics:

What are you going to do?

[…] We are looking for a marketer who is willing to tackle this assignment in an energetic and convincing way: finding, seducing and binding (new) audiences for the performances and for Theater Utrecht. Depending on your own expertise, experience and input (for example, social media, website, content, community, online marketing, strategy, branding) we divide the tasks into the team of three.

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