How to Build Trust in Kuwait Phone Number Relationships with Content Marketing

Kuwait Phone Number

You’re likely learning how to build trust in relationships, because know, like, trust are the three things that fuel content marketing. And if you’re not hitting all three, you’re likely not enjoying success with your content.

Traditional marketing is big on the know — it’s all about creating awareness in the marketplace. Add in some clever messaging to prompt some level of liking, and mission accomplished, right?

It’s as if awareness of a brand Kuwait Phone Number is enough to spark trust. And it’s true — we do tend to prefer brands that we know, even if there’s no true difference between one product and a generic one.

But when it comes down to choosing between two or more brands, trust becomes critical. This is one of the benefits that content marketers have over competitors who don’t learn how to build trust in relationships — who don’t write better content and freely share valuable information.

And it can be a substantial benefit if done correctly.

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Why building trust in relationships is important

Building trust in relationships is Kuwait Phone Number important for content marketing because trust works on many levels:

  • Do you do what you say you’re going to do?
  • Are your products and services solid?
  • Do you treat customers fairly?
  • Will you be in business next year?
  • Do you abide by the core values you claim?

Storyselling that touches on each of these over time helps prospects view you as not only trustworthy, but generous. Even selfless.

3 ways to build trust in a relationship

In terms of persuasion techniques dating back to the time of Aristotle, ethos is an appeal to the authority, honesty, and credibility of the person speaking or writing.

And that’s exactly how to build trust in relationships, when content marketing is done well.

Aristotle also thought that a key component of effective ethos was a combination of likability and selflessness, which he characterized as “disinterested goodwill.”

Disinterest here doesn’t mean you don’t care if you get a beneficial outcome — it means you serve your audience whether or not you get that benefit from any particular person.

The art of disinterested goodwill

When you give away quality content that’s so good you could have charged money for it, you’re acting with “disinterested goodwill.” That means your audience received value regardless of whether they ever pay you a dime.

It’s this very aspect of content marketing that makes it unacceptable to some business people who want to make a living online. The thought of providing something valuable to “freeloaders” just drives them nuts.

I’ve been giving away free, valuable content for more than 20 years, and all nine successful businesses I’ve started were powered by it. I have complete faith that I’m going to get benefits back — and the know, like, and trust I earn is the entire reason.

Just the act of performing content marketing triggers the power of disinterested goodwill. Lacking that, there are three techniques that professional writers use to achieve the same goal when learning how to build trust in relationships.

1. The “reluctant conclusion” technique

A classic persuasion technique is the “reluctant conclusion.” You share with your audience how you had a change of heart based on overwhelming evidence.

For example, you’ve recently raised the price of your digital products and discovered that it’s killing your sales.

You could just quietly change the price back and hope no one notices, but you’ll build more trust and goodwill with your audience if you explain that you were wrong about the price raise and will be reverting it.

Meanwhile, you’ve also met your goal of sparking dormant sales. It’s a win-win-win when you count the additional trust that you’ve built with your audience for future products and promotions.

2. The “personal sacrifice” approach

Another tactic is the “personal sacrifice” approach.

Yes, the free online workshop you’re doing on how to become a freelance writer could have been a paid product, but you’ve decided not to charge for it so you can help more people.

I’m sure you’ve seen this done many times before, with varying degrees of skill in the execution. The key to handling it well is, as always, to know your audience.

3. The “Abraham Lincoln” technique

And finally there’s the “Abraham Lincoln” technique for learning how to build trust in relationships.

Lincoln was an unusual-looking guy with a hick accent and a whiny voice. When he gave speeches during his run for president, he added fuel to his personal fire by claiming to be a poor public speaker with nothing new to say.

And yet, Lincoln was a very bright man with an excellent grasp of the nation’s problems. He lowered expectations by presenting himself as a sincere fool, and by the end of a speech he had won the audience over completely.

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