If you’re looking to build a personal brand business, you’re probably aware that it’s only a matter of time until your job is replaced by robots. Automation and AI are inevitably going Anhui Mobile Phone Number List to disrupt the entire workforce. So, how are you preparing for this change? How are you adapting to the new world?
Specifically, what’s the process for turning your ideas and skillsets into a legitimate business and media enterprise that’ll thrive in the creator economy?
In this post, I’m going to go through a step-by-step process that will enable you to create a personal brand business.
You’ll learn how to:
- Find your perfect customer
- Build valuable online assets that you own
- Establish an audience of subscribers Anhui Mobile Phone Number List who eagerly wait for your next post
- Create a media machine that runs itself
- Develop online business ideas that monetize while you sleep
Let’s get started.
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Step #1: Establish your perfect customer
The biggest mistake most newcomers make is that they don’t get specific enough.
When you make the commitment to build a personal brand business, it’s only natural for you to want to speak to as many people as possible. “It’s good to have options” my Dad used to tell me. However, this advice will ultimately be your downfall.
Ask yourself two questions:
- What is my niche?
- Who is my customer?
The first step is to focus on exactly who it is you wish to serve with your content. You must reach the realization early on that you can not, and should not, want to appeal to everyone.
You want your content marketing to appeal to a certain person, a person in which you can serve better than anyone else in the world.
What does that look like?
Before you go any further, I recommend doing an exercise.
Take out a piece of paper and answer these questions with honestly and specificity.
- What is your perfect customer’s name?
- Where does he/she live?
- What is he/she struggling with?
- How much money does your perfect customer make?
- What does your perfect customer want?
- What is the “ultimate outcome” that your perfect customer is searching for when they buy from you?
Whether you’re branding or rebranding your business, the more specific the better.
Everything you do from this point forward is done with the sole purpose of serving your “perfect customer.”
Once you lay the foundation with your target audience, you’ll be able to move with precision and focus from this point forward. You’ll save yourself years of stress and frustration by making the commitment to serve a specific group of people who want what you’re offering.
Got it? Great. Let’s move on to step #2.
Step #2: Build a website
Why start with a website?
Isn’t it easier to create a Twitter account? Shouldn’t I create a Substack? Wouldn’t it be cheaper to create an account on Medium and save the time and money it takes to build my own website?
The answer is yes. It would be easier to do that. But, that would be a terrible mistake.
When you build a personal brand on Twitter or Facebook, or even on Substack, what you are doing is building your brand on a property that you do not own (commonly referred to as digital sharecropping). You must always own your media.
If you own the media, you own the audience. If you own the audience, you own the attention. If you own the attention, you make the money.
When you publish content on your own website, the growth of the content will compound over time. Each time you publish something new, it’s a new opportunity to be found and a new idea that will get shared.