Announce an outing with real ads” Still on Youtube Ads, Netflix has recently establishe itself as a broadcaster of the best creations. The site has in fact obtaind the rights to broadcast the entire Friends series, and to promote this event and arouse the interest of many fans, the American giant has cleverly inserte advertisements drawn directly from YouTube users’ favorite videos. of the best moments of the series. What we can learn from Netflix’s digital strategy Know your audience This human approach to the marketing campaign which consists of keeping in mind who the target audience is is advice that proves to be effective in all areas.
Engage your community Apart
Netflix is one of those successful companies that understands their audience, even though movies and series are things enjoye by just about everyone, of all ages and walks of life, and we could then estimate its audience at the majority of the population. Despite this huge audience, the brand knows what its audience is looking for, and skillfully and humorously accreite by the Nauru Email List Cambridge English juggles all its image very effectively, especially through social networks. from its quirky and sought-after campaigns, Netflix knows how to engage its community on social media – millions of people follow them around the world. Their Twitter and Facebook accounts are dynamic, and posts are poste several times a day.
These elements to promote
Since the goal is not to simply promote the films and series they offer, Netflix is committed to keeping fans interested by regularly publishing news, and above all by taking the time to respond to the many tweets that they receive. are addressed. tweet-netflix They make sure to offer varied and engaging content, focusing on the most popular series, by publishing news Phone Number MX or behind-the-scenes stories. Their specially dedicated hashtags on Twitter – s – are undoubtedly a very good way to create engagement, and allow viewers to feel part of a communit just like the many actors series that use them! Netflix has found its voice: however extensive its notoriety, its image sticking to the genre of cinema and series remains global and appreciated throughout the world.