Feeling exhausted by your current content creation system?
If you’re dreading your A Complete List of Unit Phone Numbers content to-do list, you might be doing it the hard way.
You’re about to learn my “lazy” approach to content marketing.
It’s not totally lazy, of course. You’ll still work hard to create high-quality writing.
But you’ll work smart. You’ll work lazy.
Here’s the thing:
Your content marketing plan shouldn’t be a marathon or a sprint. It should be a simple relay race.
When you create content like you’re running a relay race, content marketing will become a habit, like brushing your teeth.
You don’t dread brushing your teeth, do you?
Why your marathon content creation system doesn’t work
Marathon content creation sessions aren’t smart.
You need to find a large block of uninterrupted time to do them. Who’s got spare time lying around? (Not me!)
During your single marathon session, you have to come up with a content topic, create an outline, and write a first draft.
After your brain is worn out from all that work, you need to edit your content.
The finish line is in sight! But you’re tired — so you’re blind to your content omissions, typos, and errors of logic.
You work for hours and yet, you publish subpar content.
Why your content creation sprints are a disaster
Let’s say you don’t have much A Complete List of Unit Phone Numbers time but you absolutely must create a new piece of content.
You decide to get your content done in a sprint session.
You drink extra coffee, do some burpees next to your desk, and — heart racing — you use your turbo-charged brain to bang out a first draft.
Yes, you might get that draft done fast.
But if you’re in a hurry to publish it, you’ll need to edit it quickly, too.
Because you’re in a rush, you may miss super obvious errors.
Your “helpful” readers will point out those mistakes to you when you email them a link to your new content.
What’s the solution?
I recommend you make your content marketing plan a part of your weekly routine.
Make it a habit — not a task on your to-do list.
Warning: What I’m about to teach you is simple. So simple that you may resist trying it.
Take it from the readers of my content marketing books — resist all you want, but once you try this lazy approach, you may never go back.
Introducing a content creation system you can customize to your life
This isn’t a marathon content marketing plan that leads to a tired brain and subpar content.
And it’s not a sprint session that leads you to publishing hastily created, defective content.
It’s a relay race. A relay race you run with yourself.
You’re going to create your content in leisurely blocks of time spread over several days rather than slogging through several hours of work at once.
You’ll grab a single content creation task and tackle it with your full energy, your well-rested brain, and your fresh eyes.
Then you’ll take a break.
Just like a relay race, each leg of the plan is short.
This efficient content marketing plan means you can fit content creation into almost any schedule.
Read on to learn how it works.