Let’s just put it right on the table: Writing worthwhile content is hard.
Coming up with strong ideas. Blending Germany Phone Number in business strategy without looking like a creepy saleshole. Remembering all of the strategies and techniques you learn on Copyblogger. Getting to work consistently.
Anyone who tells you writing a good blog post is supposed to be easy … is delusional or trying to con you.
If you find content marketing difficult, consider that boring people don’t wrestle with creative expression.
There’s never a shortage of dull blog post ideas created by bored writers to drive mediocre results.
You, on the other hand, are a content marketing Mandalorian.
If you’re not familiar with Star Wars lore, Mandalorians are a cadre of single-minded elite warriors — one of whom is the protagonist of an ultra popular hit show on Disney+.
And every time that show’s hero nearly gets himself killed (again) on a quest he didn’t choose (again) while struggling with his raggedy ship and near-complete social isolation (again) and trying to reason with a charismatic green murder toddler (again), he is reminded by his fellow Mandalorians that:
This is the Way.
Hard work? Danger? Betrayal?
This is the Way.
If you’ve decided to write content that’s actually worth reading, your version might include creative dry spells, imposter syndrome, and the struggle to find the right balance between audience and business needs.
But here’s the thing. Sometimes fictional Germany Phone Number Mando actually does make things harder on himself than they need to be.
And you probably do, too.
So here are three ways that a content marketing Mandalorian can keep their standards high … without quite as many merciless Imperial assassins or giant spiders.
#1: Capture your ideas
Every so often, I’m reminded how often we solve our thorniest problems … and then promptly forget our brilliant solutions.
Do yourself a favor and create a place where you’ll keep all of your genius insights, and be able to find them again when you need them.
These days I call this an Idea Garden. (Hat tip to Charlie Gilkey for the term.)
I keep ideas for content in my creative journal, with the pages marked so I can find them again quickly and easily. (I use a stripe of washi tape down the side of the page, but anything that’s highly visible will work.)
If you keep your ideas on a digital app, tag them so you’ll be able to bring them all up with a few keystrokes.
Brilliant ideas go into the Idea Garden. So do stupid ideas. Sometimes you can develop a pretty interesting piece of content from a stupid idea.
If I’m out on a walk and a hardcover journal would be annoying to carry, I bring a couple of index cards and a pencil stub. Then I just tape the scribbled card into the journal, rather than spending a lot of time re-copying.
When you get into the habit of catching and recording your ideas, including silly ones, you realize how many ideas your creative brain is sending you every day.
And when you can easily find them again, you’ll never have a mental block about what to work on next.
#2: Recognize that self-doubt is normal
If you’re creating work that’s original and interesting, you’re going to doubt yourself. Often. That’s just how it works.
We run into problems when we assign the wrong meaning to that self-doubt.
We think, “I must not be cut out for this,” instead of:
“This is pushing some buttons, I might be on to something.”
While there are a lot of reasons why people fall into imposter syndrome, one is that we assume that feeling uncomfortable is a sign we’re on the wrong path.
In fact, it’s a sign we’re on the right path.
Sometimes, a piece of writing will come easily to you. That’s a good time to burn some incense and thank the writing deities for their generosity.
But don’t misinterpret the days when the writing is painful, clunky, and just irritating.